Rihanna is a multi talented billionaire, after her singing carrier ended she created Fenty beauty and Savage X Fenty. Both brands are extremely successful with Savage X Fenty being worth $1 billion, while Fenty Beauty is worth $2.8 billion. We will be turning our focus to her lingerie brand and how it grew so quickly within 5 years .
Fenty Fashion house was founded in 2017 but launched in May 2019, the headquarters are in Paris France. Rihanna named her brand after herself. Not many people know this but her full name is Robyn Rihanna Fenty. . Rihanna is responsible for founding the brand under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton). The style of the brand is simple yet chic and it also classy and sophisticated.
The Fashion house Fenty doesn't just sell lingerie and underwear they also sell robs, pyjamas, and lounge wear.
Rihanna is a beautiful and talented signer and entrepreneur who inspires me to be a confident black woman and is the first woman of colour to be added on the LVMH group.
How Savage Grew quickly over the years.
In the beginning the brand has had a few investors that include Jay-Z’s Marcy Venture Partners, Avenir, L Catteron, and Sunley House Capital. The funding also came from Rihanna’s other ventures, fashion house Fenty, and at the time her net worth was $230 million.
Rihanna inspires me because she is always striving for new goals, after her music career it didn’t just end there for her. She continues to find gabs in the market and fills it to accommodate minorities. Although the fashion industry is heavily competitive Rihanna used her previous fame to advertise her new brands. The fact that Rihanna casts models in minority groups with realistic body types shows body positivity especially to teenage viewers who are used to constantly seeing airbrushed and photoshopped models. The lack of this with Fenty makes their brand more ethical and people more comfortable seeing realistic body types in the media hopefully resulting in making young people more comfortable in their own skin.
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