The brand is know for its inclusivity of body types and elaborate fashion shows. It has made waves on social media, 247.8K followers on twitter, and 4.8 million followers on Instagram.
There are not many brands that can say they have done what Rihanna's Fenty brand has with diversity and inclusivity. From using plus sized models to creating gender neutral products a wide range of consumers feel like the brand truly understands their wants and needs.
Most people can relate to going shopping and possibly not seeing their size available but, for plus sized people the struggle is more real. Rihanna noticed this problem and wanted to make a positive change. In the United States 70% of the population wears a size 14 or higher yet less than 20% of clothing made is within that size range. When Savage X Fenty was launched in 2017 it was inclusive from the very beginning. Her collection features bras in sizes ranging from 30A to 44DDD and XS to 3X in underwear.
“ Lingerie is about celebrating your body and that’s what Savage is all about. Savage X Fenty is a representation of all and a validation that everyone is beautiful.” Rihanna
Plus size Men
Plus sized men is definitely a group of people that don't receive much attention especially when it comes to retail. Although, with savage this gap in the market has been filled with sizes going all the way up to 4XL. By removing the plus sized label, Savage X Fenty has evolved into an inclusive as they include plus-sized women and men into their existing range.
Since savage is so diverse, widening their audience has given them a chance to increase their profit. People of any body type can shop at their stores. Savage X Fenty went above and beyond with diversity when they had a pride campaign in June 2021. This means they are not just diverse in size but also with beliefs, and this makes people feel more comfortable and believes that the brand has good morals.
“We don't believe in division. We do not believe in excluding anyone.” Rihanna
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